Search
Google Search ad clicks reached their highest level in five years, with Q4 ad spend up 13% year over year, signaling renewed advertiser confidence and strong consumer intent. Why it matters: * Paid search continues to capture high-intent users at the moment they’re ready to buy. * North American advertisers led
AI
OpenAI announced that its AI chatbot, ChatGPT, will soon begin showing advertisements to users. The move marks a shift in the company’s monetization strategy as it looks to diversify revenue beyond subscription fees. * Where ads will appear: Details are sparse, but sources say ads could appear in the chat
News
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